Facebook has more than 400 million users. Twitter has more than 100 million users. Both continue to grow.

By using social networking as a marketing tool, you can encourage loyalty, connected mentality, and targeted ad campaigns. You can target by location, age, gender, etc.

It is a great tool. When used correctly in a personal but professional level, it can add a new dynamic for your user. We are living in an extremely innovative and tech savvy world. Tap into it.