So you’re driving down the road and you hear your business’s commercial on the radio. It makes you feel good. Really good. You know all of your buddies are hearing your ad and saying…hey, she’s made it. I’m not calling you out. I’ve done it myself.
But is it effective?
Radio can be effective for some businesses, particularly businesses with a large advertising budget . However, I find most times a small business doesn’t have the advertising budget to actually make an impact. You have to build a campaign over a long period of time. It’s all about brand awareness.