“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder Intuit
This quote is dead on. Brands indicating to consumers what they are and having them believe it didn’t last for very long at all. Can you imagine how much companies loved the lack of accountability that they enjoyed for a short period? It was the in-between stage when people stopped building front porches, didn’t talk as often to their neighbors, and the Internet was something only nerds messed around with. Man, you could get away with anything!
The days of choosing your own cut of steak and your favorite rub was for the most part a thing of the past. Why, because the butcher went out of business because we chose cheap and impersonal. We chose a lineup of thousands of steaks, chicken breasts, and pork chops sitting on top of a piece of styrofoam wrapped in cellophane.