Digital Marketing

How To Find The Right Digital Marketing Agency

Where in the world do you begin when it comes to digital marketing?

January 12, 2022

Where in the world do you begin when it comes to digital marketing?

It’s difficult to know how to get started, and maybe you don't know what the best platform is for your business and aren’t sure how much money you should be spending on it. Real talk…it can be very confusing.

The key is to simplify this by discussing your needs with a consultant

Having a proposal given to you that gives you easy to understand line items and costs/suggested monthly spend. Let your potential agency do the work for you.

Digital marketing can be scary because there are so many options (Google Ads, Facebook ads, Instagram ads, TikTok…oh my!), and maybe you're not sure which ones are right for your business or if any of them are a good fit.

That’s where having great consultation comes in. Using the information you’ve already acquired through your own research, a good agency will help you tidy up the plan and execution.

Hiring an expert in digital marketing will help you with this overwhelming process because we'll take care of everything from start to finish. We'll set up all the platforms that make sense for your business and show you exactly what works best so that you can focus on running your company instead of wasting time trying to figure out Google AdWords or creating new Facebook ad campaigns every week!

Shameless Plug: We’d love to work with you if it’s a great fit for us both, but let’s make sure you have some ideas of what to ask those trying to earn your trust as your agency, including us.

What we are looking for is a company that has been involved in digital marketing for a long time.

A decade or more is a good starting point. Generally in that time the company has figured out what works well and what doesn’t. They should have a great formula for setting up your accounts to gain the most interested potential visitor. Also, they should not be stuck in the past…but instead understand all of the newest platforms.

For us as an agency, we like to throw out much smaller nets in areas that we believe will convert for you based on in-depth market research. We spend a great deal of effort learning about your business and your competition before we ever put together a campaign.

Running anything on automatic is just not an option for us, so make sure to ask about the maintenance provided. For us to feel good, we need to have eyes on your account regularly to be successful. That costs us more in operational costs, but it gifts us long term relationships that provide us income for a long time while giving you a true partner. It’s a win win and worth it.

They need to have intimate knowledge of what your competition is doing and where they’ve seen success and failure.

We can achieve this by using software and pair that with the market research.

You need to receive great reports that have not only metrics for your advertising, but also your website’s analytics so you have a single report that you can see your actual results from all angles.

You want an agency that will focus less on impressions (it’s super easy to throw big bets and brag about big impression numbers) in most cases and more on Click Through Rate (CTR) and Conversions. Click Through Rates tell us whether or not we are using the right keywords and in the right areas. Conversions tell us that we are reaching the right people because they did something on your website such as make a purchase, ask for an estimate, fill out a form, or any action you’d consider a positive result for the money you’ve invested.

Your agency should analyze your website and make sure it’s in great shape for a campaign to start.

The reason for this is because we want high quality scores for keywords so that we can spend less money per click. This is part of our market research and we will make recommendations if we think your website is close to up to par, or we may talk to you about building a new one. We will never push a build unless it’s necessary. You should expect a good agency to be honest with you though. Dive deeper into why they’ve recommended anything that costs you money.

Content creation is another area that you will need to have a clear plan for. Usually we end up with a hybrid. This is when we work with your staff because they know your business so well that we become part of your team and collaborate and problem solve to make sure creative and compelling videos, image ads, and search ads are spot on.

There are a lot more questions to ask. If you are in talks with multiple agencies, bounce back and forth with us. You’ll know who is the best fit in the end.

Once upon a time we enjoyed a lot of free range. Digital marketing was new when we started, but it’s growing more competitive and we’re ok with that. We want to compete. It’s a lot of fun for us and a win for you. We’re going to be up front and simply ask for a shot to earn you as a client. We see every dollar as a thank you note. So we have to work to make your business show at its very best.

Happy New Year!

Joe

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Whether you’re local to us in the River Region in Montgomery, Prattville, Wetumpka, Pike Road, or any part of the world, ask us what we can do to help you. If you like what we have to offer, let’s see what we can do to work together!

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