“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder Intuit This quote is dead on. Brands indica
So you’re driving down the road and you hear your business’s commercial on the radio. It makes you feel good. Really good. You know all of your buddies are hearing your
“And those companies can’t–don’t have the discipline to do it, right. They get big, and everyone wants to do everything, and they just say yes. And then they don’t do ev
“He who is not a good servant will not be a good master.” –Plato It amazes me how robotic and downright uninvolved some businesses are with their customers. You’ve